Opening a business and launching your dream is the culmination of a life’s goal put into practice. It’s an incredible feeling to own a business and reach people with products or services you believe in. Reaching people, though, is key. If you don’t know how to market and engage with consumers, your jaw-dropping and super beneficial products may never get noticed. Eyal Gutentag highly values good engagement and marketing strategies. If you’re a marketing manager or business owner who does the marketing for your company, here are two marketing trends you need to employ to make sure people know about your products and services.
1. You need good, targeted content.
As soon as you post something online, Google has algorithms and technological processes it goes through to filter content and prioritize certain words and content. As a marketer, you need to become friends with Google and how it filters information. You need to create posts that have good content but are also targeted and specific in terms of who you want to reach. Opt for powerful SEO writing to help your business get better noticed by the people you want to see your products.
2. Emails are still important, but you need to reach people personally.
Email is an extremely popular and relevant form of business and consumer communication. However, just sending out mass emails probably won’t get you very far. Since everyone uses email today, inboxes are full of messages, and a lot get deleted if they seem like spam. You can avoid this happening to your marketing campaigns if you personalize an email. Focus emails around something a customer may have recently bought and how similar products could complement their purchase. The more you can customize a message for someone, the more likely they are to open it and engage with the message.
A business goes through a lot of struggles as it maneuvers competition, financial struggles and unforeseen economy dips. However, your business can flourish through it all if you know how to market and do it effectively.