If you’re a small business owner you know how incredibly hard it is to attract new clients or customers to your company. All of your other responsibilities aside, you could probably spend all day every day trying to do this and barely make an impact if you’re not smart about it.
Today, everybody knows that the internet is one of the best ways to market your company. After all, you don’t have to spend a fortune like you would on a TV commercial or radio ad, and you’ll reach just as many people, if not more. So what’s holding your online advertising campaign back and keeping it from being successful?
No matter what type of business you have you can use the internet successfully to generate more business for your company. Use this guide to help you through the process of becoming a company with excellent internet success and conversion rates.
Use Social Media
Social media has become more important than ever, so if your company isn’t using it you need to get with the times. Why? Social media is free and has a huge impact on the average customer because they’re spending more and more time using it each day!
To use social media effectively you need to post content regularly – that isn’t all sales content – and always respond to your customers and fans. Building a dialogue and becoming a trusted name in your business is the best way to turn social media into real money.
Get a Blog
Blogging may seem like a waste of your time if you’re a serious business owner, but you aren’t doing it for advertising revenue. You’re doing it to connect with your customers and help grow the number of people who believe you’re a trusted source for information and not just a faceless company looking to take their cash!
Post about topics in your field, but don’t make everything a sales pitch. If you’re a dry cleaner for example, you can talk about how to remove grass stains at home and how to properly bleach a dress shirt.
Social media and blogs are wonderful outlets, but they aren’t replacing ads totally. You still need to create ads, even if they just go up on YouTube and your website and work to introduce your company.
They don’t need to be super-slick, but some professional features will be helpful. Ideally you should consider working with companies that handle video, editing and music for commercials to make your pitch relevant and worthwhile.