How You Can Use Your Car to Market Your Company

As a small business owner, you need to take advantage of every marketing opportunity possible. Much of this requires brand recognition. Consumers throughout your city need to recognize your name and associate it with the products or services that you offer. Car graphic wraps are a great way to accomplish this.

What are car wraps?
Car wraps are graphic stickers that can cover a door, the hood, or the entire car. It’s a way to market your car so that people driving down the road and parked in the same lots as you see your marketing message. Think about everywhere you drive throughout the day. Everyone who sees your car will learn about your company.

One of the best parts about a wrap is that they can be removed. If you have a vehicle lease, there’s no need to worry. You can simply remove the wrap so that there is no damage to the vehicle itself.

What needs to be included in a wrap?
There are a lot of things that you can include in a graphic wrap. Pay close attention to your branding in terms of colors and designs. The same designs that you use on your website and on business cards should be included in the wrap. This offers consistency so that people begin to recognize you as you drive all over town.

You should include your website address, phone number, and physical address if you have one. This will make it easier for consumers to get in touch with you if they want to do business with you. It’s also a good idea to include a QR code so that people can scan it with a smartphone.

If you have a company vehicle, it only makes sense to use it as a marketing tool. You can include lots of great information in a wrap so that you can get in front of more consumers each day.