Even businesses only get one chance to make a first impression. The signage outside your business is a bigger part of that than you may think, as it’s responsible for both identifying your business and attracting new customers. The following are just a few things to keep in mind when evaluating your signs and graphics Austin options to ensure they’re everything they should be.
1. Color Scheme
Don’t make the mistake of thinking one color is as good as another when it comes to your choice in signage. The color of your sign influences the impression a would-be customer will have of your business before they even walk through the front door. Blue suggests a business that’s steadfast and honest, yellow promotes feeling of cheer or happiness, and so forth. Choose your color scheme according to the business you’re in and the impression you’d most like to make.
A great sign can work wonders for a given business’s bottom line. It not only identifies the business and helps assure people they’re in the right place, but it helps that location stand apart from the others in the area. It can help lure new customers through the front door and convince them to have a look around as well. That said, you want a sign that’s appropriate, but that also easily stands out at a glance.
A really good sign definitely represents an investment, but keep in mind that it’s an investment in your business’s future. A poor quality sign outside can make a customer wonder if your business is really worth patronizing. However, a beautiful sign that’s well-kept, expertly designed, and attractive can be all it takes to convince them your products and services are just as exceptional.
In other words, your sign has more bearing on a customer’s decision to choose you or not than you may think. Make sure it’s sending the message you want them to have.