Improve Search Engine Rankings With Proper Keyword Research

The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.

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In addition to focusing on a keyword phrase that doesn’t have strong competition, you need to find terms that are frequently searched on. I recently finished a consulting assignment for a foundation trying to optimize their website. They had top rankings for a keyword term that seemed to be somewhat desirable. However, keyword research proved that the term received less than 100 searches per month. As a result, top rankings for this keyword phrase were nearly meaningless.

Once you have found a keyword phrase that isn’t too competitive and receives an adequate number of monthly searches, the next step is to thoroughly check out your competition. Google the keyword phrases you want to optimize for a run a back link check on the top three ranked web sites. This indicates the strength of those web sites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.

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Improve Search Engine Rankings With Proper Keyword Research
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