Category: Marketing

A User’s Guide to Facebook’s New Timeline Feature 0

A User’s Guide to Facebook’s New Timeline Feature

As Facebook begins rolling out its much-anticipated user interface, Timeline, now’s the time to get to know what’s so different about it — and how to use it. The Timeline interface, which will eventually...

Why Small Businesses Should Care About Their ‘Social Influence’ 0

Why Small Businesses Should Care About Their ‘Social Influence’

By now, you’ve likely established a presence on Facebook and Twitter, and, if you’re a savvy retailer, probably Foursquare. But so has everyone else. Now the real questions may just be: Are you an...

Chris Brogan on Cultivating Visibility 0

Chris Brogan on Cultivating Visibility

Marketing is often an interruption. What if you make it more of a flow? As business owners and entrepreneurs, there’s this awkwardness to our efforts to communicate. Sometimes we make the mistake of bugging...

What You Need to Know About YouTube’s New Analytics Program 0

What You Need to Know About YouTube’s New Analytics Program

Google’s video publishing powerhouse YouTube recently unveiled a major upgrade to its video analytics predecessor YouTube Insight. The new system, YouTube Analytics, features a much-improved dashboard that’s easy to navigate and understand. Beyond aesthetics,...

10 Trends for Online Marketers in 2012 0

10 Trends for Online Marketers in 2012

Because I’m on a lot of airplanes, I’ve noticed that marketing trends are a lot like air travel. Some trends are ready for takeoff while others need time for more passengers to get on...

What’s Hot and What’s Not in Content Marketing for 2012 0

What’s Hot and What’s Not in Content Marketing for 2012

Content marketing is still in its infancy, but some practices already have gained favor and others have faded away. Below are some of the expected trends this year. Crowdsourcing for Content Creation Crowdsourcing will...

A New Way to Get Customized Service Quotes 0

A New Way to Get Customized Service Quotes

What price do you put on a once-in-a-lifetime experience? The online platform OpenChime is helping users determine exactly that, providing aggregated customized quotes on services from the unusual to the mundane. When one hopeless...

Understanding Google’s New Page Layout Algorithm 0

Understanding Google’s New Page Layout Algorithm

Google issued a new warning to webmasters that it is updating its algorithms again, this time targeting websites that choose to display ads that run above the fold — that is, the section of...

10 Reasons Your Small Business Shouldn’t Start a Blog 0

10 Reasons Your Small Business Shouldn’t Start a Blog

10 Reasons Your Small Business Shouldn’t Start a Blog BY CAROL TICE| February 3, 2012| 84 inShare 579 If it wasn’t before, blogging is certainly the “it” marketing vehicle of the moment. A study...

Six Tips for Maximizing Email Marketing Campaigns 0

Six Tips for Maximizing Email Marketing Campaigns

Email marketing can help businesses keep in touch with customers and prospects. But there’s a big difference between simply adding people to your contacts list and running a savvy campaign that drives traffic to...