Category: Marketing

Using New Technology to Enhance Advertising 0

Using New Technology to Enhance Advertising

Traditional advertising relied heavily on television, radio and print media to spread the word of a company’s products and services to potential customers, and while these methods still have a place in the field,...

Some Things to Know 0

Some Things to Know about Search Engine Optimization

If you are a small business owner with a website for the business, it is very likely that you have at least heard of search engine optimization. If you have ever read any articles...

How to Mine Google’s Gold Mine for Local Businesses 0

How to Mine Google’s Gold Mine for Local Businesses

In their book, The Ultimate Guide to Google AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the fundamentals of Google’s pay-per-click advertising system and detail how businesses can build campaigns to...

Marketing tips : 3 Free Tools for Creating Your Own Infographics 0

Marketing tips : 3 Free Tools for Creating Your Own Infographics

One way to communicate a large sum of data and information is to create an infographic — a visual representation of a group of data points. Because they’re composed of images, you can see...

How to Get Started with Location-Based Marketing 0

How to Get Started with Location-Based Marketing

If using a GPS-enabled device can prevent you from getting lost, just think what it can do for your marketing messages. Location-based marketing — that is, using global-positioning technology to send geographic-specific business marketing...

Is Any Publicity Good Publicity? 0

Is Any Publicity Good Publicity?

Some publicists and public relations pros still have a sign on their desks that read: “There’s no such thing as bad publicity.” They take the shotgun approach to public relations — firing off a...

Five New Online Tools for Finding Local Customers 0

Five New Online Tools for Finding Local Customers

It’s one of the big challenges of the wide-open, global Internet: How to use it to help customers in your town find you. At a recent two-day “hackathon” event hosted by the New York...

Measuring Offline Vs. Online Word-of-Mouth Marketing 0

Measuring Offline Vs. Online Word-of-Mouth Marketing

The now commonly held notion that social media-related marketing is a requirement for business success may not carry as much water as once thought. Despite all the technological advances in recent years, especially in...